New Fonts, New Designs, Double the News

Welcome to the Double Story Type blog! Here you'll find articles all about typography, fontmaking, brands, and more. Subscribe to our Newsletter so you can always be in the know and learn more behind-the-scenes news.

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Pairing Typefaces: The Do’s and Don’ts for Optimal Design

Design, a realm constantly in flux, finds its soul in the nuances of typography. Each stroke, each curve of a letter, speaks volumes. But the real challenge lies in choosing the suitable typeface and the delicate art of combining the two. This fusion can breathe life into your creation or shatter its essence. For every graphic designer and creative mind, …
January 21, 2024
3 min read
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Fonts Make a Difference for Your Brand, and Here’s Why

Fonts play a pivotal role in shaping the identity of a brand. As designers, we comprehend the influence of visual elements; from colors to logos, every facet contributes to how people perceive a company and engage with its offerings. Yet, amidst these crucial elements, typography often takes a backseat. The fonts you opt for can convey volumes about your brand, …
January 10, 2024
6 min read
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The Art of Typeface Design: A Behind-the-Scenes Look

I thrive on the excitement of creating something new. The art of typeface design coupled with the transformation of my sketches into a fully functional typeface is a truly exhilarating experience. The journey from idea to launch is filled with both obstacles and gratification. From the initial burst of inspiration to the meticulous adjustments of kerning, designing a typeface tests …
November 30, 2023
5 min read


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