New Fonts, New Designs, Double the News

Welcome to the Double Story Type blog! Here you'll find articles all about typography, fontmaking, brands, and more. Subscribe to our Newsletter so you can always be in the know and learn more behind-the-scenes news.

Typeface vs Font: Understanding the Distinction

Typography, the art and technique of arranging type, plays a pivotal role in design. It's the silent communicator, shaping the way we perceive written information. Amidst the terminology, two words often used interchangeably, yet distinctly different, are "typeface" and "font." Let's unravel this match of typeface vs font. What's in a Typeface? A typeface is the big picture. It's the …
August 26, 2024
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2 min read
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Pairing Typefaces: The Do’s and Don’ts for Optimal Design

Design, a realm constantly in flux, finds its soul in the nuances of typography. Each stroke, each curve of a letter, speaks volumes. But the real challenge lies in choosing the suitable typeface and the delicate art of combining the two. This fusion can breathe life into your creation or shatter its essence. For every graphic designer and creative mind, …
January 21, 2024
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3 min read
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Fonts Make a Difference for Your Brand, and Here’s Why

Fonts play a pivotal role in shaping the identity of a brand. As designers, we comprehend the influence of visual elements; from colors to logos, every facet contributes to how people perceive a company and engage with its offerings. Yet, amidst these crucial elements, typography often takes a backseat. The fonts you opt for can convey volumes about your brand, …
January 10, 2024
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6 min read

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